The new change in Facebook released today is truly incredible for business owners and profile users. From a more important for revenue for Facebook they now can offer businesses more complete information to target their consumers even further. The increase in personal information allows marketing to be simplified to a much more targeted audience.
The benefit for the user of Facebook is that the information allows you to share more on the personal level. This has been lacking based on the switch to be more business like. I think the personal information will allow users to learn more about their friends they have currently.
The business overall will be able to get more personal in order to market effectively to their specific markets.