How does viral marketing work?
I will be using Americas Got Talent contestant Jackie Evancho as an example for this exercise. She is the contestant that won the youtube audition for the show this season.
With over 3 million views she was able to beat out all other contestants in the youtube auditions and is now on track to win the whole season. The fact she can sing helps but whereas the other contestants only have the one media view of Television she has both the internet and television following.
Viral Marketing in Business
The same goes for business as you increase the media outlets used you increase your exposure to your market allowing you to be seen by more consumers.
This shift in thinking from traditional business models in that you can hit multiple outlets through the internet medium. Viral marketing however means that you have something popular enough that others share your message online or offline. This helps you get free advertising that you normally wouldn’t get. Unlike in the past where advertisers where concerned over people stealing there proprietary information such as commercials today they actually encourage it.
To see the video regarding Americas got Talent contestant check it out here.