Syndication is simply put the way that organic internet marketers get you traffic. This tecnique allows us to help you blast out content that will help you build backlinks, traffic, and get your content on relevent sites outside of yours. It also allows you to contribute to the field in which your in online which will allow you to gain more authority online.
Authority in turn is how the search engines rank your site. This is done by providing content to the web and having people place links back to your site. These links are like votes for your site and the more links (votes) you have the higher your ranking online goes.