Internet marketing varies from SEO in that the goal is to actually market your site online not just optimize it for search engines.
Most people online think that search engines is the only issue involved with marketing online. Unfortunately only 3% of web traffic comes from search engine clicks. The ability to be on as many websites as possible with the highest possible traffic volume is the trick to internet marketing.
Unless you want to do all of the research determining who has what and why they would find you there hiring an certified internet marketer is your best option. I personally hold two separate internet marketing designations and know the In’s and outs of the internet.
There are two main types of internet marketing:
Organic Internet Marketing uses free listings online to help you get your site listed. If you have months to years to do this manually then you can do a lot of this yourself. Most professional internet marketers sell software that can blast out as much as 100 listings in less than 5 minutes. So if you want to save time hiring an internet marketer is the best option.
Paid Listings is the second way also referred to as Pay-Per-Click (PPC) and other paid listings throughout the internet.